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Samuel Bayer
Samuel David Bayer (born February 17, 1965) is an American visual artist, cinematographer, commercial, music video and film director. Bayer was born in Syracuse, New York. He graduated from New York City’s School of Visual Arts in 1987 with a degree in Fine Arts. He later moved to Los Angeles in 1991, where he continues to live and work.
== Career ==
A prolific music video and commercial director, Bayer's resume includes Nirvana's music video for "Smells Like Teen Spirit", Blind Melon's "No Rain" video as well as award-winning commercials for brands like Chrysler, Nike, and Coca-Cola.〔(Sameul Bayer: From Nirvana to 'Nightmare on Elm Street', LA Times )〕 In addition to Nirvana and Blind Melon, Bayer has shot and directed videos for Michael Jackson, The Rolling Stones, Green Day, David Bowie, Garbage, The Strokes, Metallica, Smashing Pumpkins and Justin Timberlake, among others, in his trademark style. Bayer has won five MTV Video Music Awards including Best Video in 1991 and 2005 as well as Best Direction in 2005 and 2007.〔Classic Albums, Nirvana - Nevermind (DVD)〕
With a successful music video career under his belt, Bayer has received equal acclaim within the commercial world. Well into his second decade of advertising, Bayer's work continues to be recognized. In 1996, his Nike commercial, "If You Let Me Play", won an Association of Independent Commercial Producers Award for Best Direction. In 2011, his Super Bowl spot for Chrysler, "Born of Fire", received multiple awards, including an Emmy and a Cannes Gold Lion.〔(Chrysler's 'Born of Fire' Wins Emmy for Best Commercial, AdWeek.com )〕
New Line Cinema and Platinum Dunes selected Bayer to helm their remake of ''A Nightmare on Elm Street''.〔(A director moves onto (Nightmare on) Elm Street )〕 Bayer finally agreed to direct the film after a personal plea from Michael Bay, who also was the producer.〔("Samuel Bayer: From Nirvana To Nightmare on Elm Street", LA Times )〕 With a production budget of $30 million, the film held the number one spot at the US box office in its first week in April 2010. The film starred Academy Award-nominee Jackie Earle Haley and introduced Rooney Mara in her first major studio role.
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